Prima — Italian Clay-Inspired Porcelain Tiles

Born in Italy · Shaped by Natural Clay Tones

Contemporary Clay, Simplified

Caesar Prima is a porcelain collection inspired by the essential nature of clay — warm, tactile and quietly contemporary. It translates that inspiration into a versatile, hard-wearing porcelain range that suits residential and commercial interiors, large-format wall cladding and coordinated mosaics and trims.

 

Prima Key Product Details

• Collection: Prima by Caesar Ceramiche
• Origin: Made in Italy
• Material: Premium porcelain
• Sizes: 30×60 cm, 60×60 cm, 60×120 cm, 80×80 cm, and more
• Thickness: 6 mm (porcelain slabs), 9 mm (indoor/outdoor), and 20 mm (outdoor)
• Finishes: Matt, Grip, and Soft surfaces
• Suitability: Walls, floors, indoor and outdoor applications

 

Prima Colours — Eight Considered Shades

Caesar Prima’s palette features eight colourways that work together or independently to create calm, contemporary interiors:

• Chalk — soft, luminous white.
• Ecru — warm beige for cosy, neutral schemes.
• Concrete — medium concrete grey, contemporary and elegant.
• Clay — grey with warm, clay-like undertones.
• Lead — deep anthracite for dramatic contrast.
• Powder — delicate, on-trend powder pink.
• Avio — muted blue-grey, sky/sea suggestions.
• Sienna — warm terracotta accent.

Colours and tone variations are indicative — visible variation between production faces is normal.

 

Prima Sizes, Formats & Finishes

Caesar Prima tiles are offered in a broad, practical set of calibrated formats and technical options so you can specify consistent surfaces:

• Large slab 120×278 cm (6 mm thickness). Matt R9 finish recommended for wall and light commercial/residential floor use with conditions.
• Modular formats (9 mm thickness). Available in 120×120 cm, 60×120 cm, 80×80 cm, 60×60 cm and 30×60 cm. Various finishes (Soft, Matt R10 A+B and Grip R11 A+B+C) for internal and external use.
• Premium 20 mm porcelain pavers: select sizes (80×80 cm and 60×60 cm) available in 20 mm thickness for exterior plaza/landscape and heavy load applications.

Note on 6 mm slabs: Caesar permits 6 mm slabs for floors only in residential or light-traffic commercial uses; installation directly on screed is discouraged — follow the catalogue guidance and installer recommendations.

 

Prima Collection – Size & Finish Summary

Size	Finish	Rating	Concrete	Ecru	Lead	Chalk	Clay	Sienna	Powder	Avio
120×278	Matt	R9	•
120×120	Soft		•	•	•	•	•
60×120	Matt	R10 A+B	•	•	•	•	•
60×120	Soft		•	•	•	•	•	•	•	•
80×80	Matt	R10 A+B	•	•	•	•	•
60×60	Grip	R11 A+B+C	•	•		•
60×60	Matt	R10 A+B	•	•	•	•	•
30×60	Matt	R10 A+B	•	•	•	•	•
80×80 AExtra20	20mm Grip	R11 A+B+C	•	•
60×60 AExtra20	20mm Grip	R11 A+B+C	•	•

 

Prima Decors, Feature Tiles & Mosaics

Prima’s decorative options let you personalise walls and large slabs:

• Gold Willow (120×278 cm) — a floral motif with golden reflections produced by a third-fire gold ink application. Wall application only.
• Impression (120×278 cm) — alternating matte and reflective areas that evoke ferns and rocky floral textures. Uses Prima Ecru as the base colour.
• Rammed (120×278 cm) — a rammed-earth effect inspired by traditional earth compaction techniques, adding sinuous texture over large slabs.
• Mosaics — cut mosaics with an intentionally irregular edge. Available in multiple chip sizes, e.g. 14.5×14.5 cm (Comp. Q), 7.25×7.25 cm (Comp. R), and 4.8×14.5 cm (Comp. S) for tactile detail and handcrafted character.

 

Technical Performance & Compliance

Prima tiles are engineered for performance:

• Porcelain stoneware with near-zero water absorption.
• Wear, abrasion and chemical resistance suitable for interiors and many exterior uses; frost-proof and resistant to thermal shock.
• Fire performance: does not emit toxic gases in case of fire (non-combustible).
• Suitable for underfloor heating and compatible with standard grout systems. Use cementitious (non-epoxy) grouts for the Gold Willow decor; immediately clean any residue with a non-abrasive cloth.
• No plastic or asbestos, no formaldehyde release; hygienic and safe.
• Additionally, Prima tiles, along with other Caesar products, are produced with environmental practices and with ecological sustainability in mind.

 

Prima Uses & Design Notes

Prima works across residential and commercial sectors:

• Floors (interiors, light commercial, selected 20 mm for heavy traffic/outdoor) — use the correct thickness/format for the expected loads.
• Walls & large slab cladding — the 120×278 format with Rammed/Impression/Gold Willow creates dramatic vertical surfaces.
• Bathrooms, kitchens, lobbies, retail and hospitality — combine slab formats with mosaics and trims for coordinated schemes.

 

TileArte — Made in Italy Collection

Prima tiles are part of TileArte’s curated Made-in-Italy offering. Other Italian ranges that share the same commitment to craft and performance include: I.MAT, Join, CiViC, and Maku — each with its own inspiration. Like Caesar Prima, these ranges emphasise Italian production, design detail and technical reliability.