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Prima by Caesar

Prima — Italian Clay-Inspired Porcelain Tiles

Born in Italy · Shaped by Natural Clay Tones

Contemporary Clay Aesthetics

A Refined Interpretation of Natural Earth Tones

Prima reimagines the warmth and tactility of clay through premium Italian porcelain surfaces designed for modern living. The collection pairs soft, earthy shades with subtle movement, offering a calm, essential look ideal for residential and commercial environments. With formats ranging from classic modules to 120×278 cm porcelain slabs, Prima enables seamless design across floors, walls and architectural features — complemented by mosaics, trims and decorative surfaces for elevated detail.

Versatile Formats, Consistent Performance

Italian Craftsmanship for Every Application

Made in Italy and engineered for durability, Prima delivers reliable performance in both indoor and outdoor settings. The range includes 6 mm porcelain slabs for vertical applications, 9 mm tiles for everyday interiors, and 20 mm pavers for high-load exteriors, each available in practical finishes suited to varying slip-resistance requirements. With eight considered colours, nature-inspired décors and coordinated mosaics, Prima offers an adaptable, design-led solution that balances aesthetics with long-term technical assurance.

Terms & Conditions

SETTINGS

Prima — Italian Clay-Inspired Porcelain Tiles

Born in Italy · Shaped by Natural Clay Tones

Contemporary Clay, Simplified

Caesar Prima is a porcelain collection inspired by the essential nature of clay — warm, tactile and quietly contemporary. It translates that inspiration into a versatile, hard-wearing porcelain range that suits residential and commercial interiors, large-format wall cladding and coordinated mosaics and trims.

 

Prima Key Product Details

  • Collection: Prima by Caesar Ceramiche
  • Origin: Made in Italy
  • Material: Premium porcelain
  • Sizes: 30×60 cm, 60×60 cm, 60×120 cm, 80×80 cm, and more
  • Thickness: 6 mm (porcelain slabs), 9 mm (indoor/outdoor), and 20 mm (outdoor)
  • Finishes: Matt, Grip, and Soft surfaces
  • Suitability: Walls, floors, indoor and outdoor applications

 

Prima Colours — Eight Considered Shades

Caesar Prima’s palette features eight colourways that work together or independently to create calm, contemporary interiors:

  • Chalk — soft, luminous white.
  • Ecru — warm beige for cosy, neutral schemes.
  • Concrete — medium concrete grey, contemporary and elegant.
  • Clay — grey with warm, clay-like undertones.
  • Lead — deep anthracite for dramatic contrast.
  • Powder — delicate, on-trend powder pink.
  • Avio — muted blue-grey, sky/sea suggestions.
  • Sienna — warm terracotta accent.

Colours and tone variations are indicative — visible variation between production faces is normal.

 

Prima Sizes, Formats & Finishes

Caesar Prima tiles are offered in a broad, practical set of calibrated formats and technical options so you can specify consistent surfaces:

Note on 6 mm slabs: Caesar permits 6 mm slabs for floors only in residential or light-traffic commercial uses; installation directly on screed is discouraged — follow the catalogue guidance and installer recommendations.

 

Prima Collection – Size & Finish Summary

Size Finish Rating Concrete Ecru Lead Chalk Clay Sienna Powder Avio
120×278 Matt R9

120×120 Soft

60×120 Matt R10 A+B

60×120 Soft

80×80 Matt R10 A+B

60×60 Grip R11 A+B+C

60×60 Matt R10 A+B

30×60 Matt R10 A+B

80×80 AExtra20 20mm Grip R11 A+B+C

60×60 AExtra20 20mm Grip R11 A+B+C

 

Prima Decors, Feature Tiles & Mosaics

Prima’s decorative options let you personalise walls and large slabs:

  • Gold Willow (120×278 cm) — a floral motif with golden reflections produced by a third-fire gold ink application. Wall application only.
  • Impression (120×278 cm) — alternating matte and reflective areas that evoke ferns and rocky floral textures. Uses Prima Ecru as the base colour.
  • Rammed (120×278 cm) — a rammed-earth effect inspired by traditional earth compaction techniques, adding sinuous texture over large slabs.
  • Mosaics — cut mosaics with an intentionally irregular edge. Available in multiple chip sizes, e.g. 14.5×14.5 cm (Comp. Q), 7.25×7.25 cm (Comp. R), and 4.8×14.5 cm (Comp. S) for tactile detail and handcrafted character.

 

Technical Performance & Compliance

Prima tiles are engineered for performance:

  • Porcelain stoneware with near-zero water absorption.
  • Wear, abrasion and chemical resistance suitable for interiors and many exterior uses; frost-proof and resistant to thermal shock.
  • Fire performance: does not emit toxic gases in case of fire (non-combustible).
  • Suitable for underfloor heating and compatible with standard grout systems. Use cementitious (non-epoxy) grouts for the Gold Willow decor; immediately clean any residue with a non-abrasive cloth.
  • No plastic or asbestos, no formaldehyde release; hygienic and safe.
  • Additionally, Prima tiles, along with other Caesar products, are produced with environmental practices and with ecological sustainability in mind.

 

Prima Uses & Design Notes

Prima works across residential and commercial sectors:

 

TileArte — Made in Italy Collection

Prima tiles are part of TileArte’s curated Made-in-Italy offering. Other Italian ranges that share the same commitment to craft and performance include: I.MAT, Join, CiViC, and Maku — each with its own inspiration. Like Caesar Prima, these ranges emphasise Italian production, design detail and technical reliability.

COMPOSITION Q MOSAIC

Suitable for floor and wall application. Matt and Soft finish. Available in 29×29 cm.

COMPOSITION R MOSAIC

Suitable for floor and wall application. Matt and Soft finish. Available in 29×29 cm.

COMPOSITION S MOSAIC

Suitable for floor and wall application. Soft finish. Available in 29×29 cm.

PRIMA EXTERNAL TILES

Suitable for external floor application. Grip (R11 A+B+C) finish. Available in 60×60 cm.

PRIMA PORCELAIN PAVERS

Suitable for external floor application. 20mm porcelain pavers. Grip (R11 A+B+C) finish. Available in 60×60 and 80×80 cm.

PRIMA PORCELAIN SLABS

Suitable for floor (ex. Gold Willow), wall, and bench applications. 6mm porcelain slabs. Matt finish. Available in 120×278 cm.

Slabs are packaged randomly, and the type of faces inside each package cannot be guaranteed (ex. Gold Willow – face A and face B are sold individually).

Continuous graphic slabs may have slight misalignments between them (an intrinsic characteristic of the product).

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