Prima

CEMENT-EFFECT PORCELAIN TILES

PRIMA

Prima revisits clay with an appealing, contemporary accent. Eight interpretations of clay inspire a collection that stands out for its distinct versatility. The color range includes five basic colors (Concrete, Ecru, Lead, Chalk, and Clay) and three trendy accents (Sienna, Powder, and Avio), making up an eclectic palette of harmonious, warm, and soft tones.

Prima is available in 6 sizes, including 4 large-format sizes: 60x120cm, 80x80cm, 120x120cm, and 120x278cm. As a result, Prima provides ample scope for free design in line with the most vital trends in contemporary interior design.

Prima is complete with a varied range of innovative decors. Rammed, Impression and Gold Willow ennoble the essential charm of clay in large slab format:

• Rammed uses the handcrafted technique of rammed earth, where clay is layered to achieve a sinuous visual effect. This technique is popular in hot climates
• The Impression decor evokes an image of gerns and shrubs on clay. The decor alternates between opacity and reflectivity to create fascinating flowery textures with a rocky effect.
• The Gold Willow decoration incorporates a precious flowery design with golden reflections applied on a concrete background.

The Prima Composition Q, Composition R, and Composition S mosaics bring interesting three-dimensional patterns to splashbacks and feature walls. These mosaics are distinguished by a striking irregular edge that recalls typical imperfections of craftsmanship.

Prima also incorporates 20mm porcelain pavers for external use.

Prima is Made in Italy with the highest quality materials. The collection, therefore, ensures high standards of hygiene. They are hypo-allergenic and they do not release organic substances into the environment (they are VOC Free). The materials used in the creation of this product allow the tile to withstand the stress of various forms while retaining its original appearance. The collection is also fireproof and does not produce toxic gasses in the event of a fire.

The most striking feature of porcelain stoneware is its compactness, which is the result of top-level mechanical pressing and firing technology. This feature offers absorption values near zero and makes this material particularly resistant to the most diverse types of stress (wear, scratching, staining, etc.). It makes porcelain stoneware the ideal covering material for any type of environment, indoors and outdoors, and for the heaviest traffic conditions.

Other benefits of the porcelain products in the Prima collection:

• Easy to clean
• Does not release harmful substances
• Does not contain plastic or asbestos
• Abrasion- and wear-resistant
• Hygienic and safe
• Resists smog and other polluting agents
• Frostproof
• Easy to install
• Resists both household and industrial chemicals
• Resists loading and stress
• Resists thermal shocks
• Fire-resistant and does not emit toxic gas in the event of a fire
• Resists high temperatures
• Colorfast (does not fade and cannot be washed out)
• Resists water
• Suitable for heated floors

PRIMA

PRIMA DECO

COMPOSITION Q MOSAIC

COMPOSITION R MOSAIC

COMPOSITION S MOSAIC

PRIMA PORCELAIN PAVERS

PRIMA PORCELAIN SLABS